Websites using Facebook Pixel
Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.
Facebook Pixel is currently installed on 12,833,162 websites.
In this report
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Facebook Pixel Usage Over Time
Total websites with Facebook Pixel installed, measured weekly.
| Week | Installs |
|---|---|
| 2025-06-14 | 2,440,060 |
| 2025-06-21 | 4,726,826 |
| 2025-06-28 | 5,884,405 |
| 2025-07-05 | 6,924,902 |
| 2025-07-12 | 8,014,421 |
| 2025-07-19 | 9,172,197 |
| 2025-07-26 | 10,244,452 |
| 2025-08-02 | 11,348,612 |
| 2025-08-09 | 12,138,639 |
| 2025-08-16 | 12,224,686 |
| 2025-08-23 | 12,297,242 |
| 2025-08-30 | 12,371,266 |
| 2025-09-06 | 12,438,945 |
| 2025-09-13 | 12,563,240 |
| 2025-09-20 | 12,686,234 |
| 2025-09-27 | 12,828,513 |
| 2025-10-04 | 12,924,073 |
| 2025-10-11 | 13,017,269 |
| 2025-10-18 | 13,104,727 |
| 2025-10-25 | 13,170,781 |
| 2025-11-01 | 13,272,513 |
| 2025-11-08 | 13,367,773 |
| 2025-11-15 | 13,480,060 |
| 2025-11-22 | 13,551,360 |
| 2025-11-29 | 13,628,984 |
| 2025-12-06 | 13,698,023 |
| 2025-12-13 | 13,769,076 |
| 2025-12-20 | 13,848,936 |
| 2025-12-27 | 13,924,610 |
| 2026-01-03 | 13,966,608 |
| 2026-01-10 | 13,995,598 |
| 2026-01-17 | 14,069,806 |
| 2026-01-24 | 14,116,612 |
| 2026-01-31 | 14,153,369 |
| 2026-02-07 | 14,111,553 |
| 2026-02-14 | 14,040,146 |
| 2026-02-21 | 12,938,910 |
| 2026-02-28 | 11,630,921 |
| 2026-03-07 | 11,868,651 |
| 2026-03-14 | 11,966,749 |
| 2026-03-21 | 12,025,691 |
| 2026-03-28 | 12,077,296 |
| 2026-04-04 | 12,123,414 |
| 2026-04-11 | 12,159,854 |
| 2026-04-18 | 12,205,548 |
| 2026-04-25 | 12,293,613 |
| 2026-05-02 | 12,395,885 |
| 2026-05-09 | 12,419,046 |
| 2026-05-16 | 12,415,415 |
| 2026-05-23 | 12,434,052 |
| 2026-05-30 | 12,410,504 |
| 2026-06-06 | 12,152,827 |
| 2026-06-13 | 12,159,141 |
| 2026-06-20 | 12,224,576 |
| 2026-06-27 | 12,057,509 |
| 2026-07-04 | 12,206,703 |
| 2026-07-11 | 12,070,806 |
| 2026-07-18 | 12,066,029 |
| 2026-07-25 | 12,065,460 |
| 2026-08-15 | 12,091,363 |
| 2026-08-22 | 12,103,955 |
| 2026-08-29 | 12,137,250 |
| 2026-09-05 | 12,194,079 |
| 2026-09-12 | 12,291,313 |
| 2026-09-26 | 12,833,162 |
Top Websites Using Facebook Pixel
Here are the top 5 websites running Facebook Pixel ordered by rank.
| Domain | Title | Rank |
|---|---|---|
| www.nytimes.com | The New York Times - Breaking News, US News, World News and Videos | 25 |
| www.merriam-webster.com | Merriam-Webster: America's Most Trusted Dictionary | 28 |
| techcrunch.com | TechCrunch | Startup and Technology News | 31 |
| www.microsoft.com | Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps | 43 |
| apnews.com | Associated Press News: Breaking News | Latest News Today | 50 |
Top Countries for Websites Using Facebook Pixel
Here is the country breakdown for websites with Facebook Pixel installed.
- 3.9% of websites using Facebook Pixel are in Brazil
- 3.2% of websites using Facebook Pixel are in United States
- 2.9% of websites using Facebook Pixel are in United Kingdom
| Country | Websites |
|---|---|
| Unknown | 7,420,264 |
| Brazil | 502,275 |
| United States | 416,593 |
| United Kingdom | 371,898 |
| Australia | 244,122 |
| Italy | 228,767 |
| India | 219,068 |
| Sweden | 216,942 |
| Japan | 211,449 |
| France | 204,761 |
Top Categories for Websites Using Facebook Pixel
Here are the top industry verticals for websites using Facebook Pixel.
- 24.2% of websites using Facebook Pixel are in the Business & Industrial category.
- 11% of websites using Facebook Pixel are in the Arts & Entertainment category.
- 9.2% of websites using Facebook Pixel are in the Home & Garden category.
- 7.9% of websites using Facebook Pixel are in the Shopping category.
| Category | Websites |
|---|---|
| Business & Industrial | 3,105,039 |
| Arts & Entertainment | 1,408,138 |
| Home & Garden | 1,177,982 |
| Shopping | 1,012,697 |
| Internet & Telecom | 1,002,517 |
| Health | 939,667 |
| Computers & Electronics | 883,708 |
| People & Society | 791,211 |
| Hobbies & Leisure | 723,890 |
| Food & Drink | 611,516 |
Technologies Co-installed with Facebook Pixel
These are the technologies most commonly found alongside Facebook Pixel on the same websites.
| Technology | Websites |
|---|---|
| Google Ads Pixel | 11,542,980 |
| Google Tag Manager | 11,536,827 |
| Google Adsense | 11,534,306 |
| Google Analytics | 7,709,464 |
| Google Analytics 4 | 6,776,888 |
| Wordpress | 5,214,443 |
| Cloudflare | 3,747,424 |
| Vimeo | 3,668,224 |
| YouTube Player | 3,011,333 |
| Yoast | 2,446,727 |
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