Websites using Facebook Pixel in the United States
Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.
Facebook Pixel is currently installed on 436,366 websites in the United States.
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Top Websites Using Facebook Pixel
Here are the top 5 websites running Facebook Pixel ordered by rank.
| Domain | Title | Rank |
|---|---|---|
| wordpress.com | WordPress.com: Everything You Need to Build Your Website | 40 |
| www.zendesk.com | AI-Powered Customer Service Platform | Zendesk | 255 |
| www.klarna.com | Klarna US - A secure, flexible way to manage your money | 313 |
| www.att.com | AT&T Official Site | Our Best Wireless & Internet Service | 379 |
| www.coindesk.com | CoinDesk: Bitcoin, Ethereum, XRP, Crypto News and Price Data | 510 |
Top Categories for Websites Using Facebook Pixel
Here are the top industry verticals for websites using Facebook Pixel.
- 20.6% of websites using Facebook Pixel are in the Business & Industrial category.
- 16.3% of websites using Facebook Pixel are in the Home & Garden category.
- 15% of websites using Facebook Pixel are in the Shopping category.
- 10.5% of websites using Facebook Pixel are in the Health category.
| Category | Websites |
|---|---|
| Business & Industrial | 90,001 |
| Home & Garden | 71,090 |
| Shopping | 65,246 |
| Health | 45,962 |
| Hobbies & Leisure | 38,308 |
| Beauty & Fitness | 31,460 |
| Real Estate | 26,064 |
| Autos & Vehicles | 26,030 |
| Finance | 24,278 |
| Arts & Entertainment | 24,103 |
Technologies Co-installed with Facebook Pixel
These are the technologies most commonly found alongside Facebook Pixel on the same websites.
| Technology | Websites |
|---|---|
| Google Ads Pixel | 403,682 |
| Google Adsense | 402,780 |
| Google Tag Manager | 340,170 |
| Cloudflare | 263,327 |
| Google Analytics | 238,811 |
| Google Analytics 4 | 220,072 |
| Shopify | 134,249 |
| Google Workspace | 131,434 |
| Vimeo | 130,800 |
| YouTube Player | 121,614 |
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