Websites using Facebook Pixel in the United States
Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.
Facebook Pixel is currently installed on 419,945 websites in the United States.
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Top Websites Using Facebook Pixel
Here are the top 5 websites running Facebook Pixel ordered by rank.
| Domain | Title | Rank |
|---|---|---|
| wordpress.com | WordPress.com: Everything You Need to Build Your Website | 53 |
| byrna.com | Byrna | Best Non Lethal Self-Defense Products | 125 |
| shop.app | Shop | The most amazing way to shop online | 193 |
| pitchbook.com | Private Market Data, Research & Tools - PitchBook | 247 |
| www.zendesk.com | AI-Powered Customer Service Platform | Zendesk | 360 |
Top Categories for Websites Using Facebook Pixel
Here are the top industry verticals for websites using Facebook Pixel.
- 19% of websites using Facebook Pixel are in the Business & Industrial category.
- 15.8% of websites using Facebook Pixel are in the Shopping category.
- 15.4% of websites using Facebook Pixel are in the Home & Garden category.
- 10.5% of websites using Facebook Pixel are in the Health category.
| Category | Websites |
|---|---|
| Business & Industrial | 79,630 |
| Shopping | 66,549 |
| Home & Garden | 64,676 |
| Health | 44,211 |
| Hobbies & Leisure | 36,926 |
| Beauty & Fitness | 31,305 |
| Autos & Vehicles | 29,160 |
| Real Estate | 25,806 |
| Arts & Entertainment | 23,514 |
| Food & Drink | 23,363 |
Technologies Co-installed with Facebook Pixel
These are the technologies most commonly found alongside Facebook Pixel on the same websites.
| Technology | Websites |
|---|---|
| Google Ads Pixel | 390,613 |
| Google Adsense | 389,797 |
| Google Tag Manager | 323,466 |
| Cloudflare | 256,164 |
| Google Analytics | 229,045 |
| Google Analytics 4 | 209,508 |
| Shopify | 140,589 |
| YouTube Player | 125,915 |
| Vimeo | 125,355 |
| Google Workspace | 123,869 |
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