Websites using Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.
Google Tag Manager is currently installed on 28,730,306 websites.
In this report
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Google Tag Manager Usage Over Time
Total websites with Google Tag Manager installed, measured weekly.
| Week | Installs |
|---|---|
| 2025-06-14 | 5,658,282 |
| 2025-06-21 | 11,212,274 |
| 2025-06-28 | 14,347,208 |
| 2025-07-05 | 17,163,796 |
| 2025-07-12 | 20,118,964 |
| 2025-07-19 | 23,279,867 |
| 2025-07-26 | 26,150,179 |
| 2025-08-02 | 29,123,000 |
| 2025-08-09 | 31,615,257 |
| 2025-08-16 | 32,045,592 |
| 2025-08-23 | 32,490,123 |
| 2025-08-30 | 32,981,199 |
| 2025-09-06 | 33,319,522 |
| 2025-09-13 | 33,728,079 |
| 2025-09-20 | 34,190,804 |
| 2025-09-27 | 34,430,368 |
| 2025-10-04 | 34,545,008 |
| 2025-10-11 | 34,683,461 |
| 2025-10-18 | 34,835,235 |
| 2025-10-25 | 34,928,719 |
| 2025-11-01 | 35,169,660 |
| 2025-11-08 | 35,417,452 |
| 2025-11-15 | 35,605,882 |
| 2025-11-22 | 35,733,314 |
| 2025-11-29 | 35,853,039 |
| 2025-12-06 | 35,967,489 |
| 2025-12-13 | 36,112,898 |
| 2025-12-20 | 36,314,616 |
| 2025-12-27 | 36,511,682 |
| 2026-01-03 | 36,669,681 |
| 2026-01-10 | 36,795,600 |
| 2026-01-17 | 37,001,607 |
| 2026-01-24 | 37,161,548 |
| 2026-01-31 | 37,305,537 |
| 2026-02-07 | 37,260,786 |
| 2026-02-14 | 37,103,129 |
| 2026-02-21 | 35,307,393 |
| 2026-02-28 | 28,136,287 |
| 2026-03-07 | 28,687,368 |
| 2026-03-14 | 28,856,979 |
| 2026-03-21 | 28,894,120 |
| 2026-03-28 | 28,987,167 |
| 2026-04-04 | 29,028,747 |
| 2026-04-11 | 29,092,192 |
| 2026-04-18 | 29,212,153 |
| 2026-04-25 | 29,374,816 |
| 2026-05-02 | 29,526,598 |
| 2026-05-09 | 29,557,406 |
| 2026-05-16 | 29,538,474 |
| 2026-05-23 | 29,596,047 |
| 2026-05-30 | 29,495,113 |
| 2026-06-06 | 28,601,388 |
| 2026-06-13 | 28,615,519 |
| 2026-06-20 | 28,730,306 |
Top Websites Using Google Tag Manager
Here are the top 5 websites running Google Tag Manager ordered by rank.
| Domain | Title | Rank |
|---|---|---|
| www.pornhub.com | Free Porn Videos & Sex Movies - Porno, XXX, Porn Tube | Pornhub | 9 |
| wordpress.org | Blog Tool, Publishing Platform, and CMS – WordPress.org | 12 |
| www.fandom.com | Fandom | 14 |
| www.merriam-webster.com | Merriam-Webster: America's Most Trusted Dictionary | 15 |
| www.nytimes.com | The New York Times - Breaking News, US News, World News and Videos | 17 |
Top Countries for Websites Using Google Tag Manager
Here is the country breakdown for websites with Google Tag Manager installed.
- 62.9% of websites using Google Tag Manager are in
- 3.3% of websites using Google Tag Manager are in Brazil
- 2.8% of websites using Google Tag Manager are in United Kingdom
- 2.3% of websites using Google Tag Manager are in India
| Country | Websites |
|---|---|
| 18,069,013 | |
| Brazil | 939,591 |
| United Kingdom | 796,455 |
| India | 652,103 |
| Germany | 579,240 |
| United States | 555,935 |
| Netherlands | 547,063 |
| Italy | 525,035 |
| France | 486,790 |
| Japan | 431,390 |
Top Categories for Websites Using Google Tag Manager
Here are the top industry verticals for websites using Google Tag Manager.
- 21% of websites using Google Tag Manager are in the Business & Industrial category.
- 16.5% of websites using Google Tag Manager are in the Internet & Telecom category.
- 9.8% of websites using Google Tag Manager are in the Arts & Entertainment category.
- 7.4% of websites using Google Tag Manager are in the Home & Garden category.
| Category | Websites |
|---|---|
| Business & Industrial | 6,043,109 |
| Internet & Telecom | 4,727,169 |
| Arts & Entertainment | 2,804,384 |
| Home & Garden | 2,136,162 |
| Health | 1,734,797 |
| Computers & Electronics | 1,727,057 |
| Shopping | 1,487,842 |
| People & Society | 1,448,523 |
| Hobbies & Leisure | 1,317,353 |
| Food & Drink | 1,167,550 |
Technologies Co-installed with Google Tag Manager
These are the technologies most commonly found alongside Google Tag Manager on the same websites.
| Technology | Websites |
|---|---|
| Google Adsense | 23,418,385 |
| Google Ads Pixel | 23,196,371 |
| Google Analytics | 18,379,321 |
| Facebook Pixel | 11,127,539 |
| Google Analytics 4 | 11,108,674 |
| Wordpress | 9,717,035 |
| Vimeo | 6,004,943 |
| YouTube Player | 5,554,202 |
| Cloudflare | 5,293,241 |
| reCAPTCHA | 4,851,150 |
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