Websites using Facebook Pixel in Australia
Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.
Facebook Pixel is currently installed on 245,281 websites in Australia.
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Top Websites Using Facebook Pixel
Here are the top 5 websites running Facebook Pixel ordered by rank.
| Domain | Title | Rank |
|---|---|---|
| www.abc.net.au | ABC News & Headlines – Australian Broadcasting Corporation | 448 |
| thewest.com.au | The West Australian | Perth, WA, National & World News | 1,177 |
| raisingchildren.net.au | Raising Children Network | 1,716 |
| www.metrotrains.com.au | Metro Trains | 2,167 |
| www.taronga.org.au | Taronga Conservation Society Australia | Taronga Zoo | 2,793 |
Top Categories for Websites Using Facebook Pixel
Here are the top industry verticals for websites using Facebook Pixel.
- 29.3% of websites using Facebook Pixel are in the Business & Industrial category.
- 16.3% of websites using Facebook Pixel are in the Home & Garden category.
- 11.2% of websites using Facebook Pixel are in the Health category.
- 8.1% of websites using Facebook Pixel are in the Shopping category.
| Category | Websites |
|---|---|
| Business & Industrial | 71,891 |
| Home & Garden | 40,060 |
| Health | 27,582 |
| Shopping | 19,758 |
| Hobbies & Leisure | 18,787 |
| People & Society | 18,631 |
| Arts & Entertainment | 16,153 |
| Food & Drink | 15,118 |
| Autos & Vehicles | 14,272 |
| Beauty & Fitness | 13,559 |
Technologies Co-installed with Facebook Pixel
These are the technologies most commonly found alongside Facebook Pixel on the same websites.
| Technology | Websites |
|---|---|
| Google Ads Pixel | 227,524 |
| Google Adsense | 227,114 |
| Google Tag Manager | 216,744 |
| Google Analytics | 146,819 |
| Wordpress | 125,297 |
| Google Analytics 4 | 123,661 |
| Vimeo | 94,810 |
| Cloudflare | 85,373 |
| Microsoft 365 | 76,862 |
| reCAPTCHA | 69,157 |
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