Websites using Facebook Pixel in India

Facebook Pixel

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Facebook Pixel is currently installed on 200,627 websites in India.

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Top Websites Using Facebook Pixel

Here are the top 5 websites running Facebook Pixel ordered by rank.

Domain Title Rank
groww.in Groww - Online Demat, Trading and Direct Mutual Fund Investment in India 1,140
www.indiatoday.in Latest News, Breaking News Today - Entertainment, Cricket, Business, Politics - India Today 2,318
www.thehindu.com The Hindu: Latest News today from India and the World, Breaking news, Top Headlines and Trending News Videos. | The Hindu 2,329
pharmeasy.in PharmEasy – Online Pharmacy & Medical Store with Healthcare Services in India | 50 Lakhs+ Customers 2,582
prepp.in Prepp: Sarkari Exam Prep | Mock Tests & Previous Papers 6,766

Top Categories for Websites Using Facebook Pixel

Here are the top industry verticals for websites using Facebook Pixel.

  • 26.3% of websites using Facebook Pixel are in the Business & Industrial category.
  • 15.3% of websites using Facebook Pixel are in the Shopping category.
  • 10.1% of websites using Facebook Pixel are in the Computers & Electronics category.
  • 8.7% of websites using Facebook Pixel are in the Jobs & Education category.
Category Websites
Business & Industrial 52,844
Shopping 30,786
Computers & Electronics 20,180
Jobs & Education 17,378
Health 16,271
Home & Garden 15,588
Arts & Entertainment 13,366
People & Society 12,573
Internet & Telecom 12,354
Beauty & Fitness 12,017

Technologies Co-installed with Facebook Pixel

These are the technologies most commonly found alongside Facebook Pixel on the same websites.

Technology Websites
Google Ads Pixel 176,670
Google Adsense 176,391
Google Tag Manager 168,403
Google Analytics 118,967
Google Analytics 4 113,675
Cloudflare 66,673
Wordpress 54,786
Vimeo 53,073
YouTube Player 46,178
Google Workspace 30,905

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