Websites using OpenAI Tracking Pixel
The OpenAI tracking pixel allows advertisers to measure the effectiveness of ads shown within ChatGPT. It is a small piece of code placed on an advertiser's website to track user behavior after they click on a ChatGPT ad.
OpenAI Tracking Pixel is currently installed on 94,724 websites.
In this report
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OpenAI Tracking Pixel Usage Over Time
Total websites with OpenAI Tracking Pixel installed, measured weekly.
| Week | Installs |
|---|---|
| 2026-05-09 | 16 |
| 2026-05-16 | 94 |
| 2026-05-23 | 327 |
| 2026-05-30 | 754 |
| 2026-06-06 | 1,899 |
| 2026-06-13 | 2,496 |
| 2026-06-20 | 3,201 |
| 2026-06-27 | 4,111 |
| 2026-07-04 | 5,023 |
| 2026-07-11 | 6,400 |
| 2026-07-18 | 6,907 |
| 2026-07-25 | 6,906 |
| 2026-08-15 | 6,992 |
| 2026-08-22 | 7,295 |
| 2026-08-29 | 7,901 |
| 2026-09-05 | 15,331 |
| 2026-09-12 | 26,348 |
| 2026-09-26 | 94,724 |
Top Websites Using OpenAI Tracking Pixel
Here are the top 5 websites running OpenAI Tracking Pixel ordered by rank.
| Domain | Title | Rank |
|---|---|---|
| nextdoor.com | Nextdoor | 120 |
| study.com | Online Courses for College Credit, Exam Prep & K-12 | Study.com | 162 |
| www.hootsuite.com | Social Media Marketing and Management Tool | Hootsuite | 191 |
| monday.com | The AI Work Platform for People & Agents | monday.com | 330 |
| www.uber.com | Explore the Uber Platform | Uber United States | 343 |
Top Countries for Websites Using OpenAI Tracking Pixel
Here is the country breakdown for websites with OpenAI Tracking Pixel installed.
- 7.3% of websites using OpenAI Tracking Pixel are in United States
- 6.7% of websites using OpenAI Tracking Pixel are in Brazil
- 3% of websites using OpenAI Tracking Pixel are in Italy
| Country | Websites |
|---|---|
| Unknown | 40,480 |
| United States | 6,886 |
| Brazil | 6,337 |
| Italy | 2,825 |
| United Kingdom | 2,693 |
| Germany | 2,676 |
| Poland | 2,236 |
| India | 2,117 |
| Australia | 2,047 |
| Netherlands | 1,927 |
Top Categories for Websites Using OpenAI Tracking Pixel
Here are the top industry verticals for websites using OpenAI Tracking Pixel.
- 27.2% of websites using OpenAI Tracking Pixel are in the Business & Industrial category.
- 11.4% of websites using OpenAI Tracking Pixel are in the Home & Garden category.
- 10.7% of websites using OpenAI Tracking Pixel are in the Shopping category.
- 9.3% of websites using OpenAI Tracking Pixel are in the Health category.
| Category | Websites |
|---|---|
| Business & Industrial | 25,803 |
| Home & Garden | 10,839 |
| Shopping | 10,154 |
| Health | 8,856 |
| Beauty & Fitness | 7,516 |
| Arts & Entertainment | 7,164 |
| Hobbies & Leisure | 6,491 |
| Computers & Electronics | 6,468 |
| People & Society | 6,213 |
| Jobs & Education | 5,219 |
Technologies Co-installed with OpenAI Tracking Pixel
These are the technologies most commonly found alongside OpenAI Tracking Pixel on the same websites.
| Technology | Websites |
|---|---|
| Google Tag Manager | 86,730 |
| Facebook Pixel | 62,350 |
| Google Ads Pixel | 60,759 |
| Google Adsense | 60,095 |
| Wordpress | 51,072 |
| Vimeo | 41,529 |
| Cloudflare | 40,645 |
| YouTube Player | 35,931 |
| Google Analytics | 31,947 |
| Google Analytics 4 | 24,901 |
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