Websites using Google Ads Pixel in Australia
The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.
Google Ads Pixel is currently installed on 414,845 websites in Australia.
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Top Websites Using Google Ads Pixel
Here are the top 5 websites running Google Ads Pixel ordered by rank.
| Domain | Title | Rank |
|---|---|---|
| www.abc.net.au | ABC News & Headlines – Australian Broadcasting Corporation | 448 |
| www.theage.com.au | Latest & Breaking News Melbourne, Victoria | The Age | 1,139 |
| thewest.com.au | The West Australian | Perth, WA, National & World News | 1,177 |
| raisingchildren.net.au | Raising Children Network | 1,716 |
| www.metrotrains.com.au | Metro Trains | 2,167 |
Top Categories for Websites Using Google Ads Pixel
Here are the top industry verticals for websites using Google Ads Pixel.
- 28.9% of websites using Google Ads Pixel are in the Business & Industrial category.
- 16.9% of websites using Google Ads Pixel are in the Home & Garden category.
- 10.8% of websites using Google Ads Pixel are in the Health category.
- 7.8% of websites using Google Ads Pixel are in the Shopping category.
| Category | Websites |
|---|---|
| Business & Industrial | 120,072 |
| Home & Garden | 70,120 |
| Health | 44,705 |
| Shopping | 32,558 |
| Hobbies & Leisure | 30,305 |
| People & Society | 28,748 |
| Arts & Entertainment | 26,078 |
| Autos & Vehicles | 24,876 |
| Food & Drink | 23,433 |
| Computers & Electronics | 21,358 |
Technologies Co-installed with Google Ads Pixel
These are the technologies most commonly found alongside Google Ads Pixel on the same websites.
| Technology | Websites |
|---|---|
| Google Adsense | 410,348 |
| Google Tag Manager | 386,294 |
| Google Analytics | 262,637 |
| Facebook Pixel | 227,524 |
| Wordpress | 204,190 |
| Google Analytics 4 | 181,608 |
| Vimeo | 152,772 |
| Cloudflare | 136,676 |
| Microsoft 365 | 126,633 |
| reCAPTCHA | 119,546 |
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