Websites using Snap Pixel
The Snap Pixel is a piece of JavaScript code that helps Advertisers measure the cross-device impact of Campaigns. Advertisers will be able to see how many Snapchatters take action on their website(s) after seeing their Ad.
Snap Pixel is currently installed on 171,122 websites.
In this report
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Snap Pixel Usage Over Time
Total websites with Snap Pixel installed, measured weekly.
| Week | Installs |
|---|---|
| 2025-06-14 | 27,833 |
| 2025-06-21 | 48,168 |
| 2025-06-28 | 62,452 |
| 2025-07-05 | 75,742 |
| 2025-07-12 | 90,589 |
| 2025-07-19 | 102,079 |
| 2025-07-26 | 113,328 |
| 2025-08-02 | 124,027 |
| 2025-08-09 | 130,010 |
| 2025-08-16 | 130,987 |
| 2025-08-23 | 137,673 |
| 2025-08-30 | 141,623 |
| 2025-09-06 | 148,144 |
| 2025-09-13 | 155,679 |
| 2025-09-20 | 159,269 |
| 2025-09-27 | 160,486 |
| 2025-10-04 | 161,117 |
| 2025-10-11 | 161,221 |
| 2025-10-18 | 162,315 |
| 2025-10-25 | 163,284 |
| 2025-11-01 | 164,577 |
| 2025-11-08 | 166,483 |
| 2025-11-15 | 171,559 |
| 2025-11-22 | 172,479 |
| 2025-11-29 | 173,307 |
| 2025-12-06 | 174,142 |
| 2025-12-13 | 176,891 |
| 2025-12-20 | 178,377 |
| 2025-12-27 | 179,644 |
| 2026-01-03 | 180,423 |
| 2026-01-10 | 180,972 |
| 2026-01-17 | 181,560 |
| 2026-01-24 | 182,993 |
| 2026-01-31 | 182,802 |
| 2026-02-07 | 181,697 |
| 2026-02-14 | 181,719 |
| 2026-02-21 | 171,130 |
| 2026-02-28 | 157,887 |
| 2026-03-07 | 162,106 |
| 2026-03-14 | 164,930 |
| 2026-03-21 | 166,850 |
| 2026-03-28 | 167,489 |
| 2026-04-04 | 168,544 |
| 2026-04-11 | 169,601 |
| 2026-04-18 | 171,350 |
| 2026-04-25 | 172,800 |
| 2026-05-02 | 172,924 |
| 2026-05-09 | 173,618 |
| 2026-05-16 | 173,433 |
| 2026-05-23 | 173,820 |
| 2026-05-30 | 173,356 |
| 2026-06-06 | 169,925 |
| 2026-06-13 | 169,790 |
| 2026-06-20 | 171,122 |
Top Websites Using Snap Pixel
Here are the top 5 websites running Snap Pixel ordered by rank.
| Domain | Title | Rank |
|---|---|---|
| www.nytimes.com | The New York Times - Breaking News, US News, World News and Videos | 17 |
| arstechnica.com | Ars Technica - Serving the Technologist since 1998. News, reviews, and analysis. | 87 |
| www.zillow.com | Zillow: Real Estate, Apartments, Mortgages & Home Values | 97 |
| quizlet.com | Quizlet: Study Tools & Learning Resources for Students and Teachers | Quizlet | 178 |
| wwd.com | WWD – Women's Wear Daily brings you breaking news about the fashion industry, designers, celebrity trend setters, and extensive coverage of fashion week. | 226 |
Top Countries for Websites Using Snap Pixel
Here is the country breakdown for websites with Snap Pixel installed.
- 69.3% of websites using Snap Pixel are in
- 4.9% of websites using Snap Pixel are in United States
- 4.4% of websites using Snap Pixel are in Russian Federation
- 2.5% of websites using Snap Pixel are in Saudi Arabia
| Country | Websites |
|---|---|
| 118,582 | |
| United States | 8,387 |
| Russian Federation | 7,579 |
| Saudi Arabia | 4,198 |
| France | 3,174 |
| United Kingdom | 2,842 |
| Netherlands | 2,608 |
| Norway | 1,925 |
| Australia | 1,440 |
| United Arab Emirates | 1,375 |
Top Categories for Websites Using Snap Pixel
Here are the top industry verticals for websites using Snap Pixel.
- 16.4% of websites using Snap Pixel are in the Shopping category.
- 9% of websites using Snap Pixel are in the Beauty & Fitness category.
- 9% of websites using Snap Pixel are in the Business & Industrial category.
- 8.2% of websites using Snap Pixel are in the Arts & Entertainment category.
| Category | Websites |
|---|---|
| Shopping | 28,128 |
| Beauty & Fitness | 15,359 |
| Business & Industrial | 15,343 |
| Arts & Entertainment | 13,955 |
| Home & Garden | 10,027 |
| Games | 8,297 |
| Health | 8,087 |
| Food & Drink | 7,913 |
| Hobbies & Leisure | 7,375 |
| Jobs & Education | 6,640 |
Technologies Co-installed with Snap Pixel
These are the technologies most commonly found alongside Snap Pixel on the same websites.
| Technology | Websites |
|---|---|
| Google Tag Manager | 128,265 |
| TikTok Pixel | 127,555 |
| Google Adsense | 86,088 |
| Google Ads Pixel | 81,994 |
| Cloudflare | 73,806 |
| Google Analytics | 60,819 |
| Pinterest Pixel | 53,394 |
| Hotjar | 51,291 |
| Facebook Pixel | 49,937 |
| Twitter Pixel | 44,934 |
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